What does an HQ implementation partner do?

An HQ implementation partner sets up HQ by Indigo for your company: connecting your tools, filling the company brain, building your first skills and agents, and training the team so everyone uses it, not just the founder. Out of the Box does this for e-commerce brands, and runs its own brand, Shirt in a Box, on HQ.

We've already started on HQ. Can you pick up from where we are?

Yes. Most brands come to us a few weeks in, with the founder using HQ and the team not. We audit what you have and build from there. If adoption is the problem, the team day is usually the right start.

How much does it cost?

A founder call is $500 for 60 minutes. A team day is about $3,000. A full build is $10,000 over 2 to 4 weeks, then optional support at $2,000 a month. Scope is fixed in writing and extra work runs on capped hours.

Do the AI agents send emails or move money on their own?

No. Our agents draft, check and flag. A person on your team approves anything that sends a message or moves money.

How many clients do you take?

Two build clients at a time. We run our own brand too, so we cap it.

Do I need a paid HQ plan?

Yes. Every package runs on HQ, so you'll need an active paid HQ subscription. If you're not signed up yet, we'll point you to the right plan on the founder call.

Do you do cold calls or long sales calls?

No. Book and pay for a founder call or team day online, or apply for a build. The founder call is the only call before a build.

HQ by Indigo implementation partner for e-commerce brands

01↗ refreshes daily

The 3D creative grid

Persona × format × trigger

369ads put back on the right audience, since we onboarded onto HQ in July 2026

Ad creative is the constraint in our business. We never struggled to make ads. We struggled to know which ones we were missing: hundreds of live ads, two markets, a dozen customer types, and no way to see the gaps.

So Connor built a grid that maps every live ad by who it's for, what format it is and which emotion it plays on. It rebuilds itself every morning from Meta, ClickUp and our customer surveys. The empty cells are the brief.

BeforeBriefs came from gut feel and whatever had worked last month.
After369 ads re-mapped to their correct audience and 173 winners labelled, so every brief starts from what's working and what's missing.

Why it mattersThis is the kind of system we build in week three: your data, pulled live, turned into a decision you can act on every morning.

02↗ ORDER NOW → Conor

RyanWarehouse · 40From zero

19stock items that reorder themselves, built in 6 weeks

Ryan runs our warehouse floor. He's 40, he's brilliant at the job, and in August he'd have told you himself that tech wasn't his thing. His words in the team channel: "As everyone knows my AI work has been zero."

His problem: packaging and ink tracked by eye on a paper form, with weeks-long reorder times. Nobody built him a fix. He built it himself:

14 AugReorganises the morning so prints run while picks happen. By the time the picks are done, so are the prints.
2 SepHas Claude read the day's orders and tell him the exact prints needed by sport. No more guessing, wasted ink, or a football print in a rugby box.
28 SepBuilds a 19-item stock list in ClickUp with a reorder level on each item. When one drops, it flips to ORDER NOW and his manager is pinged automatically.

The paper form is gone. His verdict, in a message to Rory: he's loving HQ, and he's "addicted".

Why it mattersIf the least techy person on your team can build his own system in six weeks, the rest of your team can too.

03↗ Q3 social dashboard · live

JudeSocial mediaJoined 21 Sep

306posts of playbook, live from his first day

Every business dreads the same handover. Erin built our social channels from scratch, and she leaves in three weeks. Jude started on 21 September to take them on.

Normally that means weeks of shadowing and a pile of things nobody ever wrote down. Here, what Erin knows was already in HQ:

PlaybookStep-by-step guides for socials, the podcast and analytics, plus a library of our winning posts and why they won.
Live dataOne dashboard across every account: 13 measures and 306 posts, searchable, with the quarter's targets alongside.
Day 4In Erin's words, "working quickly". He spent week one learning the business in the warehouse and customer service, not hunting for passwords and old posts.

Why it mattersPeople leave. With a second brain, what they know stays behind, and the next hire is useful in days, not months.

FAQ

01Do we need HQ?

Yes. Every package is an HQ implementation, so you'll need an active HQ subscription. If you're not signed up yet, we'll point you to the right plan on the founder call.

02What if the work grows mid-build?

It usually does. Scope is written down before we start, extra work runs on capped hours, and we ask before going over. No open-ended fixed fees, and no surprises.

03Why only two build clients at a time?

Because we run Shirt in a Box as well. Two builds is what we can deliver properly without either business suffering.

04Who actually does the work?

Rory and Dermot lead every engagement, backed by the Shirt in a Box team who built and use these skills every day.

05We're not an e-commerce brand. Can you still help?

Finance, inbox, meetings, stock and onboarding work the same in most businesses. We're sharpest on direct-to-consumer brands, and we'll tell you on the call if we're not the right fit.

06What do you need from us?

Admin access to your tools, one owner on your side, and your team using Handoff and HQ sync. That last one is the difference between a system that sticks and one that fades.

Still got questions?

Book the founder call. If we're not the right fit, we'll say so in the first ten minutes.

↗

Your brand's second brain.Powered by HQ.

We own and operate Shirt in a Box.

What changed since we onboarded onto HQ.

Not one power user. Every department.

Watch it fill up.

Solved by the people who had the problem.

Three stories behind the numbers.

The 3D creative grid

Skills and agents that have already earned their keep.

Four weeks. Nothing moves on until the last step works.

Map and access

Wire it up

Brain and skills

Train the team

Three ways in.

Founder call

Team day

Full build

Built by operators, not consultants.

FAQ

Still got questions?

Let's build yours.